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Testimonials

A Fortune-100 real estate company wants to give its realtors an edge with the best tools to find good leads. It also needs to maintain its premium brand image—not an easy task when realtors frequently cut costs on their prospecting mailings by taking liberties with the company’s logo, colors, and required legal disclosures. And realtors are wasting valuable hours on the busywork of collecting leads from various information services, and then designing, printing and posting their marketing materials.

Enter Streamlyne. After a consultation, Streamlyne was customized as a part of the company’s intranet; so all agents could easily access a custom suite of integrated online tools. The system provided realtors with instant access to lead databases that they could filter by dozens of custom criteria.

Using the leads they’ve selected, the realtor can then select from a menu of communication options, from postcards to letters to flyers. These materials are created with just a few clicks on the Web interface, using pre-approved brand-appropriate templates with customizable fields for the agent’s information, photos, property listings and more. Costs are automatically calculated throughout the process, and the agent can adjust the size and type of mailing to meet their marketing budget.

The results are impressive: agents get customized selling tools that leverage their local expertise and minimize busywork, and the company gets more for its marketing dollars while maintaining a consistent brand look and feel across thousands of individualized communications.