Q |
Do you want to give your field force more control in marketing efforts? |
A |
It is often said that the field force knows the customer best; marketing departments hear "my customers are different and I know best how to approach them." While this may or may not be true, marketing messages produced by the field run the risk of breaking corporate standards, branding guidelines and legal disclaimers. Streamlyne can help customize a series of pre-approved options to insure that the correct standards, guidelines and disclaimers are used when the field force creates their own materials. Streamlyne also allows management to track progress and costs of any promotion in real-time. Streamlyne has the tools for managing the customer life cycle while allowing the field force the flexibility to better succeed. |
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Q |
Do you want to track marketing costs back to unit costs? |
A |
Tracking budgets, inventory control, and allocating costs are critical components in maintaining a
profitable business. However, these components have been difficult to measure. In real-time, Streamlyne measures budget expenditures, tracks inventory, initiates cost savings, speeds-up
month-end reconciliation - and synchronizes it with your general ledger. Streamlyne will also provide you with customized reports that include electronic purchasing and invoicing.
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Q |
Can you measure the effectiveness of your marketing expenditures? |
A |
Streamlyne can help you measure, in real-time, the effectiveness of your marketing expenditures and even directly tie costs back to specific products or units. Streamlyne also allows companies to accurately measure their return on investment. For example, with Streamlyne, companies can harness CRM data and deliver variable product offerings that respond to field or franchisee concerns, integrate multiple silos that offer cross-sell opportunities, maintain legal and business rules, and track it all with real-time reporting-simultaneously. With Streamlyne these statistical calisthenics are a breeze. And because Streamlyne manages the process more effectively, you can accomplish all these things without increasing your costs. |
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Q |
Are distribution and fulfillment key to your business, but the costs keep going up? |
A |
Accurate timing of distribution and fulfillment is essential and can be very complicated and
expensive to implement: you have warehouse costs, people costs, and too often a big headache
when you review your costs at the end of each month-not to mention the fun of taking a physical
inventory. With Streamlyne, we can effectively help you manage your distribution and
fulfillment needs and at a lower cost.
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Q |
Do you need direct mail to further your solicitation efforts? |
A |
It just got a lot tougher to reach new customers with telemarketing; so more companies are switching to direct mail-but not all direct mail campaigns are created equal. To be effective, direct mail campaigns must reach the right people. Streamlyne can help, with easy links to either your database or to the world's largest database. It also tracks expenditures that can be linked to your budget or even to unit costs. |
